Digital Mktg and Web Exp Manager (E5657) (Creative Design)

Job Summary
The overall purpose of this position is to manage and enhance IEEE SA's digital presence and user experience. This role is responsible for the maintenance and development of the IEEE Standards Association (IEEE SA) website properties, enhancing the user experience, and supporting digital marketing campaign execution and reporting. Digital campaigns include online promotional ads, blogging, social media, and other identified channels, which result in a global digital presence that supports the IEEE SA community and the IEEE SA business objectives. This role reports to the Sr. Manager, Web and Digital Experience and manages a contract employee.


Key Responsibilities

• - Supports website projects and their development, including the development and implementation of any new or existing website areas. - Planning, implementing and ensuring information architecture for sites/pages/program areas. Recommends improvements when needed.- Assists with maintaining the efficiency, flexibility and functionality of the IEEE SA web tools.- Supports content owners in the management of their respective website areas- Interacts with the team of internal and external resources to effectively develop IEEE SA digital solutions.- Assists with the management of website infrastructure - Supports management of search engine optimization (SEO) and search engine marketing (SEM) efforts- Maintains website guidelines, website governance/management documentation and website retention policies- Facilitates Resource sharing and reuse throughout IEEE SA through the creation and promotion of new tools and templates- Troubleshoots and resolves issues/errors for external and internal customers; escalating to appropriate technical or management staff when needed- Provides training to content owners who have content tagging and uploading rights- Manages web digital assets, including creation, metadata information and usage.-- Oversees and guides the activities of a Digital Consultant in the daily updates to IEEE SA website properties- Collaborates with external vendor resources on projects
• Digital Planning & Strategy:
• - Collaborates with the Sr. Manager, Web and Digital User Experience and business stakeholders to assist in the ideation, creation, presentation and - implementation of the evolving digital strategic roadmap.- Help identify and implement process improvements to create efficiencies for digital presence production, governance and management- Actively assists in research and/or coordinating digital best practices, including user experience principles, accessibility standards, browser and device capability, CMS, and maintenance of governance guidelines and testing across multiple devices to inform IEEE SA Digital Style Guide updates as well as creation of new resources.- Works to develop and deliver brand-compliant User Interface (UI) and User Experience (UE) designs that meet usability standards and enhance the overall user experience.
• Digital Marketing:
• - Provides assistance in developing digital marketing strategies/planning across digital channels, presenting creative ideas and solutions- Coordinates promotional calendar executing scheduled promotions, ensuring timely campaign launches and managing the web content life cycle- Collaborates with marketing colleagues on the development and implementation of marketing campaigns that have digital components- Prepares photos, art, text, files, and other information for posting to web properties using Adobe software and other applications- Interacts with internal and external stakeholders for the purpose of gathering content to enhance the look and feel of the site
• Analytics:
• - Monitors website traffic, and produces and maintains web stats report integrated with service level agreements (SLAs)- Works with analytics staff to ensure that concepts are implemented according to requirements and are user tested when necessary.- Implements Google Analytics, Google Tag Manager, and alternate types of reporting across multiple sites for cross-domain tracking- Facilitates A/B testing, surveys, and other research as needed.- Analyze data and extrapolate key learnings and recommendations to drive web presence optimization and stakeholder digital acumen

Education

• Bachelor's degree or equivalent experience Computer science, web design, graphic design, interaction design, software engineering, or another related fieldComputer science, web design, graphic design, interaction design, software engineering, or another related fieldComputer science, web design, graphic design, interaction design, software engineering, or another related field. Req

Work Experience

• 4-7 years - Overseeing or administering websites and website content, or working in a web, content, or editorial produciton environment.- Experience managing direct reports or external vendors.- Strong digital marketing background.- Demonstrated experience with content management tools, particularly WordPress.- Demonstrated experience with Javascript. Knowledge of HTML, XHTML, XML, Dreamweaver, and CSS.- Demonsrated advanced knowledge and experieince with using design tools and applications. Including Adobe Photoshop, InDesign, and/or Illustrator.- Experience with ADA accessibility guidelines and a keen eye for UI/UX. Req
• 4-7 years - Work experience in web/internet development, informaiton Technology, Human-Computer Interaction or another web production related field.- Budget management Pref

Skills and Requirements

• - Strong personal, project and time management skills; ability to manage multiple, diverse projects simultaneously in complex environments; ability to multi-task multiple priorities and projects, prioritize projects as needed- Superior written and oral communications skills and proofreading skills with attention to detail- Demonstrated ability in working in collaborative/team environments and projects- Strong Analytical Skills- Experience in handling high volume requests- Ability to interpret stakeholder requirements and project plans- Demonstrated experience in working in faced-paced web or production environment- Demonstrated experience developing successful working relationships with internal and external stakeholders and vendors- Web and User Experience Design Skills; Demonstrated experience in web design and coding- Demonstrated ingenuity, diplomacy and resourcefulness- Proactive and the ability to work independently with minimal supervision- Strong quantitative, attention to detail and time-management skills- Proficient with customizing WordPress themes, using/updating plugins, and site architecture development experience- Familiarity with form handlers such as Wufoo, Marketo forms, Adobe, and/or Google Forms- Must be a technology savvy knowledge worker who seeks out technology solutions to business challenges and processes- Demonstrated advanced knowledge and use of web authoring tools and applications, including Dreamweaver, HTML/XHTML, CSS, and Content Management Systems (CMS)- Demonstrated experience with website analytics tools, such as Google Analytics, performance analysis and producing reports.- Demonstrated advanced knowledge and use of design tools and applications, including Adobe Photoshop, InDesign, Illustrator- Familiarity with FTP programs and version control

Other Requirements:
As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply.

PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status.

For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. This position is classified under Category I - Office Positions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management's right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.