Lifecycle Marketing Director (Finance)

Healthcare's helping hand.

CHG shook things up in 1979 by inventing the locum tenens staffing model. We connect doctors with patients who need their care. As the largest physician staffing firm in America, our providers treat millions of patients each year.

Our industry is growing and demand is high. This means you'll have plenty of opportunities to grow and develop in your career. Keeping healthcare healthy can be as fun as it is rewarding

CHG Healthcare is seeking a director to lead our lifecycle marketing team and support multiple brands under our family of brands. The Director of Lifecycle Marketing will focus on improving activation, increasing engagement, implementing new technology, and strategizing journeys to support our marketing and business objectives. The right candidate has experience improving email database health, customer segmentation, performance management, technology solutioning, automation, and attribution. In addition, this role will lead a talented team of six, and will be responsible for the team's professional development, engagement, and overall success in their roles. In addition, this role will lead a team and will be responsible for their professional development, engagement, and overall success in their roles. If you are a talented leader who loves using data and solving complicated problems to generate impact, then this role is for you.

This full-time position is based out of Utah and will report to the Sr. Director of Product and Growth Marketing.

Responsibilities

• Own the lifecycle roadmap including journey mapping, automation, inclusion of AI, and prioritization
• Own the execution of lifecycle marketing campaigns across technologies (email, SMS, in-browser, push & in-app etc.) as measured by key engagement metrics and lead generation
• Collaborate with marketing, product, and sales stakeholders to develop shared outcomes which align with CHG's business goals and vision. Define and own lifecycle KPIs aligned to business outcomes.
• Lead a team of six, setting them up for long-term success and leverage audience segments to build targeted, custom campaigns
• Collaborate with creative and content teams to generate compelling stories and personalized experiences at scale to drive customer engagement
• Design and own a testing strategy to continuously improve results
• Utilize analytics to understand the customer journey and identify areas to improve acquisition, onboarding, retention, and reactivation
• Partner with Data and Engineering teams to define and activate a unified customer data strategy that powers segmentation and personalization
• Successfully lead a team of professionals, coaching in daily work and supporting professional growth

Qualifications

• Relevant retention and lifecycle marketing experience in enhancing current programs and building from the ground up
• Experience utilizing multiple data sources to optimize and manage communication programs
• Excellent analytical skills and a data-driven mindset
• Proven track record of creating and organizing complex segmentation strategies and customer lifecycle programs. Can take personas to segments and blend 1st party and 3rd party data.
• Proven success navigating enterprise environments and influencing cross-functional partners
• Strong working understanding of marketing technology stacks and data requirements including, Salesforce and Salesforce Marketing Cloud, Adobe Analytics, GrowthLoop, and Sense.
• Exceptional organizational skills and accountability. Ability to oversee multiple work streams simultaneously and equally comfortable delegating or owning tasks, no matter how big or small.
• Positive and professional team player, who can effectively collaborate and build strong consultative relationships across the organization.
• Clear and effective communicator, including writing, speaking, and presenting.
• Exceptional leadership skills, focus on team development and growth

Education & Experience

• Bachelor's degree in marketing or related field
• 10+ years in lifecycle marketing
• 5+ years in a people leadership position with proven skills in hiring, coaching, and developing talent

Preferred

• In-house experience
• Prior experience working on performance-oriented channels outside of lifecycle marketing
• Built CRM infrastructure from scratch
• Healthcare or staffing experience
• Familiarity with recruiting workflows or ATS/CRM integrations

We believe in fair compensation for all of our people, which is why our pay structure takes into account the cost of labor across U.S. geographic markets. For this position, we offer a pay range of $128,000 -- $310,100 annually, with pay varying depending on work location and job-related factors such as knowledge, position level and experience. During the hiring process, your recruiter can provide more information about the specific salary range for the job location.

CHG Healthcare offers starting salaries for sales positions in the form of total target compensation (TTC = base + commission + bonus), which includes base pay, commission, and bonuses. Sales positions receive short-term incentives through commission plans and bonuses. On the other hand, non-sales positions have starting salaries that consist of a base salary and short-term incentives through various bonus plans, which are paid out monthly, quarterly, or annually.

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In return we offer:

• 401(k) retirement plan with company match

• Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs

Click here to learn more about our company and culture.

CHG Healthcare values a diverse and inclusive workforce. Interested in this role but not a perfect fit? Apply anyway.

We welcome applicants of any race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status and individuals with disabilities as an Affirmative Action/Equal Opportunity Employer. We are an at-will employer.

What makes CHG Different?