Marketing Strategy Specialist (Finance)
Nintendo of America Inc.
About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo's mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo's iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.
Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo's operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company's website at https://www.nintendo.com/ .
SUMMARY:
Creates marketing plans, online content, and business correspondence to support the Marketing Strategy & Planning team on all campaign planning tasks and aligns cross-functional campaign activation teams to deliver business results.
DESCRIPTION OF DUTIES:
- Develops and manages the execution of small to medium-sized marketing campaign plans throughout the entire campaign lifecycle to meet corporate goals and objectives.
- Reviews and analyzes data from various sources and provides key insights to determine real-time improvements and overall effectiveness of campaigns.
- Leads cross-functional campaign teams to drive the implementation of integrated marketing plans for small to medium-sized campaigns.
- Partners with the Marketing Strategy and Planning team to ensure that campaign plans are running as planned, including confirming that marketing teams deliver on time and as intended.
- Ensures the quality of deliverables conforms to Nintendo of America (NOA) standards (legal/ESRB compliance, marketing strategy, etc.).
- Maintains visibility across all NOA product and service offerings, including hardware systems, software titles, digital content, digital services, accessories, and mobile; recommends and implements marketing integration opportunities between products and services.
- Contributes to process improvement initiatives by identifying issues and making recommendations.
- Tracks campaign budgets, marketing ROI, and sales performance.
- Contributes to PDCA process and recommends/develops resulting action plans.
- Partners with the Marketing Strategy and Planning team to prepare presentations summarizing campaign strategies, creative, key performance metrics, and actionable insights.
- Presents campaign plans and recaps to the marketing organization and executive management as needed.
